Privacy Policy

1. Introduction

Alpha Animal Hospital (“we,” “us,” or “our”) operates the website alphaanimalhospital.ca and is committed to protecting the personal information of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or interact with our services.

This policy is governed by applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Personal Information Protection Act (British Columbia) (PIPA), as well as all applicable US state consumer privacy laws for individuals accessing our website from the United States.

By using our website or contacting our clinic, you consent to the collection, use, and disclosure of your personal information as described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

  • Complete online forms, including appointment requests, new client registration, product refill requests, or general contact inquiries
  • Call or send a text message to our clinic
  • Communicate with us by email or through our website

This information may include your name, phone number, email address, mailing address, pet information, and the nature of your inquiry.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through website analytics and tag management tools, including:

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on each page, and referring URLs
  • Interactions with website content and forms

This information is used in aggregate to understand how visitors use our website, to improve website performance, and to measure the effectiveness of our advertising campaigns. Our website analytics and tag management infrastructure is configured by VSA Vet Media Inc.

2.3 Communication Platforms

If you contact us by phone, text message, or through an automated communication system on our website or phone line, we may collect records of those interactions. Calls to our clinic may be recorded and processed using AI-assisted tools for quality assurance and operational purposes. By contacting us, you acknowledge that your interaction may be recorded. We collect and retain call recordings and transcriptions in compliance with applicable law.

3. How We Use Your Information

We use the information we collect to:

  • Respond to appointment requests and general inquiries
  • Process product refill requests and service inquiries
  • Send appointment reminders, follow-up communications, and general clinic updates by text message or email
  • Improve our website and services through analytics and usage data
  • Deliver and measure the effectiveness of local online advertising and remarketing campaigns
  • Comply with applicable legal and regulatory obligations
  • Operate and improve AI-assisted communication and scheduling tools

We do not use your personal information to make automated clinical or medical decisions about you or your pet.

4. SMS and Text Message Communications

With your consent, we may send you text messages regarding appointment reminders, follow-up communications, and general clinic updates.

  • Opt-out: Reply STOP at any time to unsubscribe from SMS communications from us.
  • Help: Reply HELP for assistance.
  • Alternative opt-out: You may also opt out by contacting us by phone, email, or any other reasonable method.
  • Processing time: Opt-out requests are processed within 10 business days.

Message and data rates may apply. Message frequency varies. We do not share your mobile number with third parties for their own independent marketing purposes.

5. Cookies and Tracking Technologies

5.1 Types of Cookies

We use the following categories of cookies on our website:

  • Essential cookies: Required for the website to function correctly. These cookies cannot be disabled as they are necessary to deliver the services you request.
  • Statistics cookies: Help us understand how visitors interact with our website. Data collected through statistics cookies is used to improve website performance and user experience.
  • Marketing cookies: Used to deliver relevant advertising content and to track the effectiveness of our advertising campaigns across platforms. Marketing cookies are only placed on your device with your consent.

5.2 Cookie Consent

A cookie consent banner is presented when you first visit our website. You may accept or decline non-essential cookie categories at that time. You may also update your preferences at any time by accessing the cookie settings on our website. Cookie consent infrastructure on this website is configured by VSA Vet Media Inc.

5.3 Global Privacy Control (GPC) and Universal Opt-Out Mechanisms

Our website recognizes Global Privacy Control (GPC) signals and other universal opt-out mechanisms (UOOM) transmitted by your browser or device. If your browser or device sends a GPC or UOOM signal, we treat it as a request to opt out of the sale or sharing of your personal information via cookies and tracking technologies, to the extent required by applicable law.

5.4 Online Advertising and Remarketing

We use online advertising services, including search advertising and social media advertising platforms, to display relevant content to individuals who have previously visited our website. This practice is known as remarketing or retargeting.

As part of these advertising services, cookies may be placed on your device to recognize you across websites and deliver relevant advertisements. We conduct advertising within a local geographic radius only and do not engage in national or international advertising targeting.

To opt out of interest-based advertising, you may use the following tools:

Under applicable privacy laws, sharing personal information with advertising platforms for cross-context behavioral advertising may constitute “sharing” of personal information. You have the right to opt out of such sharing. To exercise this right, use the opt-out tools above or contact us using the information in Section 16.

6. Third-Party Services

We work with third-party service providers to operate our website and deliver our services. These providers are engaged to perform specific functions on our behalf and are not permitted to use your personal information for their own independent purposes. We engage third-party providers in the following functional categories:

  • Online form and appointment providers: Process appointment requests, new client registrations, product refill requests, and general inquiries submitted through our website.
  • Communication and scheduling platforms: Support text messaging, call management, voicemail transcription, and client communication services.
  • Website analytics platforms: Help us understand how visitors interact with our website and improve our online presence.
  • Website hosting providers: Host and serve our website and its content.
  • Online advertising platforms: Deliver and measure the effectiveness of our local advertising campaigns, including search and display advertising.
  • Social media platforms: Support our presence on social media channels and measure the effectiveness of social media advertising campaigns.

We do not sell your personal information to third parties.

7. AI-Assisted Tools

7.1 No Medical Decisions by AI

No artificial intelligence system is used to make clinical or medical decisions about you or your pet. All medical decisions are made exclusively by licensed veterinary professionals.

7.2 Call Recording

Calls to our clinic may be recorded for quality assurance and operational purposes. Recordings may be processed using AI-assisted transcription and call categorization tools. By calling our clinic, you acknowledge that your call may be recorded. We collect and retain call recordings in compliance with applicable law.

7.3 Automated Communications

We may use automated systems to send appointment reminders, follow-up messages, and general communications by text message or phone. These automated communications are designed to support your care and can be opted out of at any time by contacting us.

7.4 AI Interaction Disclosure

Our website and phone system may include AI-assisted chat or phone attendant features. These tools are designed to respond to general inquiries and direct you to the appropriate team member. Where AI-assisted tools are used in our client interactions, we do so in compliance with applicable law.

7.5 Your Rights Regarding AI

You have the right to know when AI tools are being used in your interactions with us. You may request that your inquiry be handled by a human team member at any time by contacting us directly using the information in Section 16.

8. Data Protection and Security​

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or loss. Access to personal information is restricted to authorized personnel who require it to perform their duties.

No method of transmission over the internet or electronic storage is completely secure. While we take reasonable precautions to protect your information, we cannot guarantee its absolute security.

8.1 Data Breach Notification

In the event of a data breach that creates a real risk of significant harm to individuals, we will notify affected individuals and the relevant regulatory authority as required by applicable law.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that inaccurate or incomplete personal information be corrected.
  • Deletion: Request that we delete your personal information, subject to applicable legal and regulatory obligations.
  • Withdrawal of consent: Withdraw consent to the collection, use, or disclosure of your personal information where consent is the legal basis for processing.
  • Opt-out of sharing: Opt out of the sharing of your personal information for cross-context behavioral advertising purposes, as described in Section 5.4.
  • Data portability: Request your personal information in a structured, portable format, where applicable.

To exercise any of these rights, please contact us using the information in Section 16. We will respond within the timeframe required by the applicable statute. We will not discriminate against you for exercising your privacy rights.

10. Sharing of Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: With third parties who perform services on our behalf, as described in Section 6. These providers are contractually required to protect your information.
  • Advertising platforms: For the purpose of delivering and measuring local advertising campaigns. This may constitute “sharing” under applicable privacy laws. You may opt out as described in Section 5.4.
  • Legal requirements: Where required by law, court order, or regulatory requirement.
  • Business transfers: In connection with a merger, acquisition, or sale of business assets, your personal information may be transferred as part of that transaction, subject to equivalent privacy protections.

11. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately and we will take prompt steps to delete that information from our records.

12. Links to External Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit before providing personal information.

Our website uses social media features and may be connected to social media platforms. Your interactions with those features are governed by the privacy policies of the respective social media platform. We are not responsible for the data collection, use, or sharing practices of any social media platform, including how they handle information about your interactions with our content or advertising.

13. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal and regulatory obligations, and to resolve any disputes. When personal information is no longer required for these purposes, we take reasonable steps to securely delete, anonymize, or de-identify it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated policy will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

15. Website Design and Management

This website is designed, developed, and maintained by VSA Vet Media Inc., a veterinary-focused digital marketing agency (“VSA”). VSA acts as a service provider with respect to website design, development, hosting configuration, cookie consent infrastructure, and digital marketing services provided to Alpha Animal Hospital.

VSA processes personal information collected through this website solely on behalf of and under the direction of Alpha Animal Hospital. VSA Vet Media Inc. is identified as a service provider for the purposes of applicable Canadian and US privacy law and does not use personal information collected through this website for its own independent marketing or commercial purposes.

16. Contact Information

If you have questions or concerns about this Privacy Policy, wish to exercise your privacy rights, or would like to make a privacy-related complaint, please contact us:

Alpha Animal Hospital

2362 Whatcom Rd, #125

Abbotsford, BC V3G 0C1

Canada

 

Phone: (604) 859-6322

Email: info@alphaanimalhospital.ca

Website: alphaanimalhospital.ca

 

We will acknowledge privacy inquiries promptly and respond within the timeframe required by applicable law.

This policy was prepared by VSA Vet Media Inc. on behalf of Alpha Animal Hospital.

Effective Date: March 28, 2026  ·  alphaanimalhospital.ca/privacy-policy/

 

Skip to content